Save girls, save the girl child, is a campaign in India to end the gender-selective abortion of female fetuses, which has skewed the population towards a significant under-representation of girls in some Indian states. The "Beti Bachao" campaign is supported by human rights groups, non-governmental organizations, and state and local government in India.
Sex-selective abortion, or female foeticide, has led to a sharp drop in the ratio of girls born in contrast to boy infants in some states in India. Ultrasound technology has made it possible for pregnant women and their families to learn the gender of a foetus early in a pregnancy. Discrimination against girl infants, for several reasons, has combined with the technology to result in a rise in abortions of fetuses identified as female during ultrasound testing.
Government support at the state level has provided funding for Beti Bachao publicity activities in particular. The expenditures related to the campaign have been a source of political controversy in Madhya Pradesh, which launched its official Beti Bachao Abhiyan campaign in 2012.[
The campaign has reported some success in parts of India. In 2009, it was reported that in Gujarat, rates of female births increased from 802 to 882 for every 1000 male births. Beti Bachao activities were credited with this improvement